Writing

Tactical visibility advice for service business owners who'd rather learn the system once than hire someone forever.

Framework 6 min read

Why Your Google Business Profile Isn't Ranking — and the 15-Minute Fix

You claimed it. You filled in the basics. But it's sitting there doing nothing — and the fix is simpler than the agencies want you to believe.
Deep Read 9 min read

The Three Ad Strategies Every Local Business Owner Gets Wrong

Search ads, broad targeting, and geofencing each solve a different problem. The wrong choice is what makes most owners feel like ads don't work for them.
Story 12 min read

I Ran an AI Search Audit on My Own Business. Here's What I Found.

I asked ChatGPT who the best peer advisory coach in Northwest Arkansas was. My business wasn't mentioned. Someone else's was.
Framework 7 min read

Networking Doesn't Have to Feel Like Performing

If you've ever walked out of an event drained and wondering if you're built for this — you're not broken. You're just wired differently.